테마파크 디렉터로서의 경력 또는 채용 기회

스포트라이트

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놀이공원 디렉터, 테마파크 총괄 매니저, 파크 운영 매니저, 게스트 경험 매니저, 엔터테인먼트 디렉터, 영업 및 마케팅 디렉터, 파크 이벤트 매니저

작업 설명

Theme Parks are a favorite destination for vacationing families, tourists – and anyone who just wants a break from their daily routine!

Guests expect these sprawling parks to be safe, fun, family-friendly, and well-organized. That’s why parks need experienced Theme Park Directors to oversee everything.

Safety is paramount, so directors must verify that attractions and facilities meet strict safety standards. Staying on top of trends is another key duty, which requires researching and incorporating new technologies and entertainment options. Directors also handle budgets and ensure their parks are profitable enough to stay in business.

Theme Park Directors don’t do it all alone, though. They work with teams including marketing, maintenance, and guest services to keep things on track.

The role demands meticulous planning and coordination skills along with strong leadership and management capabilities. It’s a demanding job – and very few park visitors ever realize the hard work that goes on behind the scenes!

경력의 보람있는 측면

Helping create fun memories for guests
Leading teams to deliver outstanding park experiences
Making a positive impact in the entertainment and tourism industry
Potential for international job opportunities

중간 급여

$153,000

타이틀

예상 고용

2024년 고용

2,000

2034년 예상 고용

2,000

인사이드 스쿱

직무 책임

근무 일정

Theme Park Directors work full-time and should be available on weekends, holidays, and during peak seasons. They may spend a lot of time walking around to physically monitor park conditions.

일반적인 의무

Oversee daily park operations
Develop and enforce safety and efficiency policies
Ensure compliance with applicable health, food, and safety regulations
Coordinate special events, activities, and programs
Supervisor staff recruitment, training, and management
Oversee budgets, track expenditures, report earnings and losses, and maintain financial records
Ensure all attractions meet health and safety regulations
Liaison with affiliated restaurants and lodging facilities to develop cohesive marketing strategies
Address and resolve guest complaints promptly and professionally. Review feedback and consider areas for improvement
Oversee cleaning and maintenance schedules for rides, facilities, dining areas, and other guest and employee areas
Evaluate programs and services to improve performance and guest satisfaction
Work with marketing teams on campaigns to attract customers.
Consider special discounts, package deals, or other promotional offers
Research entertainment trends and technologies like virtual reality. Solicit and develop ideas for new attractions and events
Collaborate with data analytics and user experience teams to come up with more personalized visitor experiences
Ensure mobile app and technology features work seamlessly as guests navigate through the park or make purchases
Partner with intellectual property (IP) rights holders to launch attractions based on popular fictional characters or environments
Collaborate with artists, writers, designers, and engineers to create immersive experiences
Hire musicians, actors, and other entertainers to attend or perform at special events

추가 책임

Meet with stakeholders to review financial objectives and targets
Build relationships with vendors and sponsors
Work closely with public relations teams to ensure a positive image for the park
Participate in community events and outreach programs
Ensure the park complies with local, state, and federal laws and regulations
Incorporate sustainable practices and improve conservation efforts
Use crowd management programs to improve efficiency and reduce wait times
Explore competitor offerings to see what is popular
Propose new ideas for products or services that could boost revenue, including dining menu options or merchandising lines

직업에 필요한 기술

소프트 스킬

능동적 인 듣기
적응성
세부 사항에주의
예산에 민감한 고객
비즈니스 통찰력
압박감 속에서 진정
규정 준수 마인드
충돌 해결
고객 서비스 지향
뛰어난 커뮤니케이션 기술
무결성
대인 관계 기술
Leadership and management
동기 부여
멀티태스킹
조직 기술
끈기
문제 해결
프로젝트 관리
전략적 사고
팀워크
시간 관리

기술 능력

Asset management
Bookings and reservations systems
Budgeting and financial management (including software such as Oracle NetSuite or SAP Financial Management)
Contract negotiation and vendor management
Customer Relationship Management (CRM) software
Data analysis and performance metrics (IBM Cognos Analytics, SAS Business Intelligence)
Energy management and sustainability
이벤트 계획
Facility management
Health and safety regulations
Human resources management, including training and development
Knowledge of local, state, and federal building codes and regulations (ADA compliance, fire safety standards,
environmental regulations, etc.)
Marketing and promotion strategies
협상 기술
Operational management (and programs like IBM Maximo or Workday)
Performance analysis
Project management (Asana, Smartsheet)
Risk assessment and emergency preparedness
Scheduling and coordinating logistics and deliveries
Smart building operations

다양한 유형의 조직

Amusement parks
Entertainment complexes
Recreation centers
Resort-based parks
테마파크
Water parks

기대와 희생

Theme Park Directors are responsible for ensuring safe, enjoyable experiences for visitors…and profitability for stakeholders. The role requires multitasking, attention to detail, and the ability to work under pressure.

Work hours can often run long, especially during peak seasons or when there’s a complex problem to fix. Directors should be ready to address critical issues at any time, especially when safety is concerned.

Theme parks are a multimillion-dollar business (with top parks like Disney and Universal bringing in over a billion dollars a year). But parks, and their directors, must adapt to changing economic conditions, adjusting strategies when visitor numbers are down. This involves keeping up with industry trends and technological changes to maintain the park’s competitive edge.

Though they must juggle a thousand duties each day, Theme Park Directors enjoy the satisfaction of keeping so many visitors engaged and entertained. In addition, they may receive very good salaries, bonuses, and other benefits.

현재 동향

Theme parks are big business, “valued at $74.2 billion in 2023,” according to Global Market Insights. That amount will likely grow in the coming years, as parks continue to find new ways to attract visitors. That’s why companies like Disney invest millions of dollars to constantly engineer (or in Disney’s case, to “imagineer”) bigger, better attractions.

Film-related attractions continue to draw massive crowds, such as Avatar: Flights of Passage, Jurassic World: The Ride, Star Tours, and Transformers: The Ride 3D, just to name a few! Technologies like virtual reality, augmented reality, and AI are also helping theme parks evolve to offer more engaging experiences than ever before.

Other popular tech features include touchless payment options, digital queuing, navigation apps, and more. Additionally, parks are incorporating more unique dining experiences and special events to appeal to a broader range of guests. Sustainability also continues to be a hot trend, with many parks adopting eco-friendly practices to reduce their environmental impact.

이 직업에 종사하는 사람들은 어렸을 때 어떤 종류의 일을 즐겼습니까?

Growing up, future Theme Park Directors were probably very organized and good at leading teams or managing projects. They might have loved theme parks themselves or been otherwise interested in the hospitality and tourism industries.

교육 및 훈련 필요

Theme Park Directors usually need years of relevant work experience within the entertainment or hospitality industry

They may start in entry-level positions in marketing or guest relations, and work their way up over time (similar to the career path of Ken Potrock, current President of Disneyland Resort which includes Disneyland Park and Disney California Adventure Park)

In addition to significant work experience, Theme Park Directors typically need at least a bachelor's degree in business administration, hospitality management, recreation and park administration, or a related field – ideally with a Theme Park and Attraction Management Track
Many programs are approved by the Council On Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT)
Relevant college courses might include:

경영학
Event management
Financial management
Food and beverage management
Hospitality and tourism management
인적 자원 관리
Marketing and promotion
Safety and risk management
Sustainable hospitality

A Master of Business Administration or other advanced degree may be needed for some positions
Certifications may be helpful, as well, such as the National Recreation and Park Association’s Certified Park and Recreation
Professional or the International Association of Amusement Parks and Attractions’ Certified Attractions Professional
Learning a second language could also be very beneficial

대학에서 찾아야 할 것들

If you major in hospitality management, look for programs with some type of Theme Park and Attraction Management track or specialized theme park-related courses.
Also look for programs offering practical experiences, like internships with theme parks or resorts.
Consider program costs, financial aid availability, and any connections with industry partners that could lead to employment opportunities.
Think about your schedule and flexibility when deciding whether to enroll in an on-campus, online, or hybrid program. Ideally, you’ll want as much hands-on experience as you can get.
Check out the program’s faculty accomplishments to see what experience they have in the field.
Examine the school’s facilities and the equipment and software students train on.
Review job placement stats and details about the program’s alumni network.
Look for schools with a chapter of the Eta Sigma Delta Honor Society for hospitality students.

고등학교와 대학에서해야 할 일

Take high school courses in business, marketing, hospitality management, and event planning
Enroll in advanced placement (AP) or dual enrollment courses for business and management
Develop communication skills by joining a speech or debate team
Volunteer for events (like fundraisers or festivals) to get experience in event coordination, crowd management, and logistics
Join student organizations like Future Business Leaders of America
Seek part-time jobs or internships in customer service or at local amusement parks
Participate in hospitality or tourism workshops, webinars, or online courses through Coursera, Udemy, or other platforms
Read books, articles, and blogs about theme parks and industry trends. Some good resources to review may include:

Shadow or interview professionals working in theme parks to gain insights
Visit local amusement parks. Observe how different departments function
Develop financial planning skills by managing budgets for school clubs
Take leadership roles to build management experience and enhance organizational skills
Start a blog, podcast, YouTube channel, or social media page focused on theme parks!
Attend career fairs and industry events to grow your network and learn about career paths
Explore entry-level positions, such as park operations associate or guest services representative, to build foundational experience

일반적인 로드맵

1차 직장에 도착하는 방법

You’ll want to live close enough to a theme park that you can easily commute to work. Check out the National Amusement Park Historical Association’s list of parks for website links and information
Expect to start out in a junior role and work your way up through a combination of relevant job experience and academic qualifications
Review job postings on portals like Indeed and Glassdoor. Upload your resume and sign up for new job alerts
Keep an eye out for internship opportunities or even apprenticeships
Ask your school’s career counselor or service center for help preparing resumes
Write your resume to highlight relevant education, certifications, internships, and skills. Make sure to avoid any spelling or grammar mistakes
Notice the keywords in job postings, and try to work them into your resume. Keywords might include:

Budgeting and Financial Management
고객 서비스
비상 상황 대비
Event Management
Facility Operations
Food and Beverage Management
Health and Safety Compliance
Hospitality Management
Human Resource Management
Vendor Management

Review common interview questions related to the job you are applying for, and practice your replies in mock interviews
Before going to interviews, catch up on theme park trends and be familiar with industry terminology
Research the hiring organization to learn about their attractions, typical guests, and current challenges they may face
Dress professionally for interview success!

사다리를 오르는 법

Theme Park Directors are already in pretty high positions, but there could still be higher roles within the company or corporation
Express your interest in career advancement to your supervisor. Ask if there are specific professional development classes, certifications, or degrees they’d like you to complete

Consider earning a Master’s in Business Administration (MBA). It could qualify you for higher management positions

Do your best to ensure the park under your management is safe, profitable, and keeps guests happy
Offer exciting and feasible ideas for new attractions, services, and merchandise
Research competitors and new technologies to stay ahead of the curve
Provide outstanding customer service. Treat all guests and visitors with dignity and respect, and pay attention to customer reviews and feedback
Seek feedback from supervisors and colleagues to identify areas for improvement
Demonstrate reliability and establish a reputation as a competent, innovative manager
Take care of staff and inspire them to do their best
Read industry news in publications like Attractions Magazine
Be active within professional organizations like the International Association of Amusement Parks and Attractions
If necessary, consider relocating or applying to a larger establishment
Talk with peers within the same company or corporation, who might be managing affiliated parks in other geographic areas

권장 도구/리소스

웹사이트

Theme Parks

책

Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service, by The Disney Institute
Theme Park Project Management, by Val Usle
Walt Disney Imagineering: A Behind the Dreams Look at Making More Magic Real, by The Imagineers

계획 B

There are a limited number of theme parks in the United States, and thus a limited number of Theme Park Director job openings.

Many parks only have one primary director – who may keep the job for years – along with associate or assistant directors to help. The competition for these positions can be fierce, making it tough to ultimately land a job at the top.

If you’re curious about other careers that rely on similar skill sets, check out our list below!

Entertainment Manager
이벤트 플래너
시설 관리자
Fundraiser
General and Operations Manager
Hospitality Consultant
Lodging Manager
Marketing Manager
영업 관리자
Social and Community Service Manager
여행사
Wedding Planner

뉴스 피드

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테마파크 디렉터

스포트라이트

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