스포츠 에이전트

클립보드 아이콘
사람 아이콘
엄지 손가락 위로 아이콘
Related roles: Agent, Athlete Marketing Agent,Sports Representative,Athlete Agent, Sports Manager, Sports Broker, Sports Negotiator, Sports Contract Advisor, Player Agent, Sports Talent Agent, Sports Business Representative, Sports Agency Representative


비슷한 제목

Agent, Athlete Marketing Agent, Sports Representative, Athlete Agent, Sports Manager, Sports Broker, Sports Negotiator, Sports Contract Advisor, Player Agent, Sports Talent Agent, Sports Business Representative, Sports Agency Representative

작업 설명

Many professional sports players start their careers as early as their late teens, with little to no experience in the financial aspect of things. Meanwhile, once they’ve started working, they spend most of their days either practicing, training, traveling, or playing their respective games. These athletes require the services of an experienced Sports Agent to help them land favorable contracts, both starting out and as they grow and progress. 

Sports Agents manage their clients and look after their best interests in all things related to finances and public relations. After all, many players essentially become very lucrative brands in their own right. Thus, their public image has to be carefully groomed and marketed. Savvy Sports Agents are always on the lookout for endorsement deals, sponsors, merchandising opportunities, and other ways to expand their clients’ money-making potential.

경력의 보람있는 측면
  • Negotiating fair, equitable contracts for players
  • 고객과 함께 재정적 보상을 거두는 것
  • Being involved in the behind-the-scenes world of sports and engaging with famous players, teams, coaches, managers, and owners
인사이드 스쿱
직무 책임

근무 일정

  • Sports Agents work full-time and often “overtime.” They may be employed by agencies or work independently. Their schedules must be flexible to accommodate the needs of their clients and stakeholders. Frequent travel is necessary, as players traverse around the country. 

일반적인 의무

  • Analyze existing player contracts to determine reasonable baselines based on “current market value”
  • Present clients’ long-term value to interested teams
  • Utilize statistical data to justify a client’s requested compensation 
  • Negotiate personal services contract terms between players and teams
  • Explain standard player contract details to younger, inexperienced players and their families
  • Help clients build a well-crafted public persona that can be embellished through savvy branding, marketing, and PR 
  • Collect payments on behalf of clients, as needed
  • Look for promotional opportunities for clients, such as endorsement or paid appearance contracts, sponsors, etc.
  • Plan out short- and long-term success strategies
  • Set up meetings and events; arrange travel and plan itineraries
  • Consult or hire personal trainers or performance coaches
  • Inspect areas or environments where clients are scheduled to appear, to ensure safety and to understand what the client will be doing
  • Negotiate fine print items such as renewal terms or “do not trade” clauses
  • Be familiar with state-specific athlete agent forms and laws, including NIL — “name, image, likeness” collectives and rules 
  • Under NIL, players may make money via: 
    • appearing in ads
    • launching sports camps or other business ventures
    • paid appearances and speeches
    • selling ad space on their social media accounts
    • selling merchandise
    • signing/selling memorabilia

추가 책임

  • Show clients how to invest wisely and save money while mitigating tax liabilities
  • Prepare clients for future retirement or downtime due to injuries or trades
  • Keep clients “out of trouble” and help to manage their moods by decreasing stress factors 
  • Ensuring clients abide by any contract covenants (i.e., refraining from certain acts such as dangerous activities that could lead to injury and prevent them from playing)

Stay up-to-date on trends and changes in the industry, in particular, the “Big Four” — NFL, MLB, NBA, and NHL. Note, agents may also represent golfers, Olympic sports players, and extreme sports players

직업에 필요한 기술

소프트 스킬

  • 세부 사항에주의
  • 합작 
  • 의사소통 기술
  • 창조적인
  • 데이터 기반
  • 무결성
  • 협상 기술 
  • 네트워킹 기술
  • 고집
  • 설득력
  • 사실적인
  • 세일즈맨십
  • 건전한 판단
  • 발로 생각하기

기술 능력

  • 창의적이고 기술적 인 작문 기술
  • Deep understanding of relevant sports, unions, and contracts
  • Familiarity with financial software
  • Familiarity with social media platforms
  • Knowledge of advertising and marketing principles 
  • 프로젝트 관리
다양한 유형의 조직
  • 자영업자
  • Sports Agent agencies
  • 노사 관계
  • 민간 조직 내 인사 부서
기대와 희생

Sports Agents are trusted by young players and their families to land the best deals possible and to “watch their clients’ backs.” They’re also trusted by experienced players who are hustling each day to stay on top of their game and need someone else to take care of the financials and PR. 

Agents are often on standby, ready to respond as needed when a situation or opportunity arises. They might work nights, weekends, or holidays, often traveling around to meet with scouts, recruit new clients, and manage their talent rosters. An agent’s total compensation is based on that of their clients, so it pays for agents to find the best players to partner with and to develop their careers over time. 

현재 동향

Social media has transformed public relations and now the words and actions of sports players are scrutinized 24/7 by fans, critics, and media hounds. Sports Agents need to help their clients successfully navigate their careers under this constant limelight, where brand reputation is critical and financial stakes are higher than ever. 

GlobalNewsWire reports that the “global sports market is expected to grow from $354.96 billion in 2021 to $501.43 billion in 2022.” The incomes of individual players continue to grow in tandem, as noted in Forbes’ article, Top 50 Sports Stars Combined To Make Nearly $3 Billion In A Year

The cutoff salary to make it into that top 50 list was $37.6 million a year. Sports Agents not only help negotiate those lucrative contracts, but also help find sponsorships, endorsements, and other ways to help their clients increase earnings. Consider Michael Jordan’s estimated net worth of $1.9 billion (of which only $90 million came from his sports salary). 

이 직업에 종사하는 사람들은 어렸을 때 어떤 종류의 일을 즐겼습니까?

Naturally, most Sports Agents probably loved watching or playing sports growing up. They may have wanted to become professional players themselves, or in some cases perhaps they did but had to leave because of an injury. 

Sports Agents have the “gift of gab” and can negotiate deals because of their power of persuasion and deep knowledge of contracts. They may have been good at math, economics, and statistics as well as technical or legal reading. Of course, they also have a knack for branding and marketing and may have been involved in their own entrepreneurial endeavors in their youth, too. 

교육 및 훈련 필요
  • There is no particular college degree needed, but many Sports Agents major in law so they can understand the nuances of contracts
  • Some earn an undergraduate degree from a sports management program, marketing, or business administration, then go on to study law or business in grad school
  • Contract law is an especially useful area of study for this field
  • Internships related to sports management, sales, marketing, finance, or contracting can all provide valuable practical work experience 
  • Players often have their pick of agents to choose from, making this a competitive field. Many Sports Agents earn optional certifications to enhance their credentials. Another way to demonstrate their connections is to obtain a union franchise agreement, committing them to uphold the union’s standards
대학에서 찾아야 할 것들
  • Intelligent.com offers a helpful guide for The Top 52 Sports Management Degree Programs. While sports management programs are a common major of choice for this career field, many students opt instead for law, marketing, or business administration 
  • These majors are all conducive to online or hybrid learning, but when possible, in-person classes are good for honing your debate skills 
  • Try to find programs featuring an active student life and campus activities that allow for plenty of networking
  • As always, look for programs that are accredited!
  • Ideally, your college will have sports teams, with opportunities for you to get to know the staff and perhaps even players

Sports Agent students have plenty of educational opportunities, ranging from online and hybrid courses to full-time, on-campus programs at great schools around the country. U.S. News Best Law Schools for 2023 provides an excellent starting point if you want to go the legal route.

고등학교와 대학에서해야 할 일
  • 경제학, 비즈니스, 수학, 영어, 연설, 토론, 심리학 및 마케팅과 관련된 수업을 준비하십시오. 
  • Try out for sports you have an interest in and aptitude for
  • Learn about NIL collectives and ways that players can monetize their names, images, and likenesses 
  • 팀워크, 리더십, 갈등 해결 및 프로젝트 관리에 대해 배울 수있는 학교 활동 자원 봉사
  • Apply for internships in sports, sales, marketing, finance, or contracting
  • Read up on sports news related to contracts and sponsorship/endorsement deals
  • Ask a working agent if you can shadow them. See if they’ll trade work in exchange for mentorship
  • 해당 분야에 대한 동영상 시청 및 책, 저널, 온라인 콘텐츠 읽기
  • Visit or participate in sports clubs and get to know people 
  • Consider knocking out additional certifications such as the National Football League Player’s Association certification for agents
일반적인 로드맵
Sports agent Gladeo Roadmap
1차 직장에 입지를 잡는 방법
  • Many Sports Agents start in entry-level jobs for sports agencies
  • Internships are a reliable method of landing a temp gig that could before a full-time job later
  • ZipRecruiter, SimplyHired, Indeed, Monster Glassdoor같은 인기있는 직업 포털에 대한 경고에 가입하십시오. 
  • Read through job ads carefully. If you’re missing qualifications, go back and work on those so you’ll be competitive
  • Polish up your LinkedIn profile
  • Launch your own website to advertise your work and experiences
  • Write posts about sports topics and share them across multiple channels. Try to build up a strong followership
  • 네트워크 담당자에게 채용 공고에 대한 팁 요청
  • 전직 교수 및 감독자에게 연락하여 그들이 개인적인 참고 자료로 봉사 할 것인지 확인하십시오.
  • Knock out a professional certification to beef up your application
  • Find out what resources your school’s career center offers, such as help with resumes, doing mock interviews, or locating job fairs
  • Promote yourself just as fiercely as you would one of your own clients!
  • Check out Sports Agent resume samples and make sure your resume is error-free
  • 인터뷰를 위해 옷을 입는 방법 실제로 검토하십시오.
사다리를 오르는 법
  • If you work for an agency, the best way to climb the ladder is to land great clients and make amazing deals for them
  • Be a go-getter who isn’t afraid to aim high and go for big endorsements and sponsorships
  • Know your business inside and out, and keep honing your salesmanship and negotiating skills 
  • 리더십을 발휘하고 다른 사람에게 멘토링을 제공함으로써 더 많은 책임을 감당할 수 있는 능력을 보여주세요.
  • Stay up-to-date on developments and current market rates
  • 추가 인증에 등록하고 대학원 학위 취득을 고려하세요. 
  • Ensure you are listed in Sports Agent Directory and similar sites, so players can find you!
  • Hold clients accountable for compliance with contract terms. Keep your players out of trouble!
  • 모든 사람을 존엄성과 존중으로 대하고 성실성에 대한 명성을 쌓으십시오. 
  • Have discussions with your supervisor and ask about promotion opportunities. Plan very carefully before leaving an agency in an effort to climb your career ladder
계획 B

Being a Sports Agent requires a ton of enthusiasm and commitment. The job requires a true love for sports and dealmaking and revolves around building long-term relationships in an evolving industry. Not everyone has the energy to be out there hustling every day, which is why it’s good to have a few alternative career options lined up, such as: 

  • Accounts Manager
  • 광고 판매 에이전트
  • Corporate Partnerships
  • Athletic Administrator
  • Event Coordinator
  • Financial Management
  • 변호사
  • Marketing Manager
  • Parks and Recreation
  • Public Relations
  • Resort Management
  • Sports Camp Director
  • Sports Writer
  • Talent Director
  • Youth Sports Coordinator

뉴스 피드

온라인 과정 및 도구