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A social entrepreneur, therefore, is a person who explores business opportunities that have a positive impact on their community, in society or the world. 

교육 및 훈련 필요
  • There are no cookie-cutter educational paths for Social Entrepreneurs. A bachelor’s degree in business, finance, or economics, can be helpful. An MBA is even better!
  • 공통 과정에는 예산 책정, 재무, 회계, 마케팅 및 판매, 프로젝트 관리, 리더십 및 커뮤니케이션이 포함됩니다. 
  • Many students who don’t want to do a bachelor’s (or who already have one in another field) take business classes at community colleges or through sites like edX, Coursera, and LinkedIn Learning
    • Harvard Business School Online offers many free eBook resources 
  • Sometimes Social Entrepreneurs are eager to just “get out there and do things,” but it is important to understand that their business models are “for-profit.” Thus, a strong business foundation is essential, no matter how that education is obtained
    • Investopedia warns that “20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years.”
  • Social Entrepreneurs must understand their target customers and how to best engage them via social platforms. Popular apps and sites include TikTok, YouTube, Facebook, Instagram, Pinterest, LinkedIn, Snapchat, Twitter, WhatsApp, Telegram, Reddit, and Quora 
  • 하버드의 디지털 마케팅 전략 또는 Udacity의 디지털 마케팅 과정과 같은 디지털 마케팅 부트 캠프는 메시지를 효과적으로 전파하는 데 도움이 될 수 있습니다. 
  • Programs like HubSpot, Sprout Social, Google Analytics, and Tapinfluence can boost user engagement so your business can blossom! 
  • At some point you may need to hire employees and must learn how to:
    • EIN (고용주 식별 번호)을 받으십시오.
    • 노동 부서에 등록하십시오.
    • 노동자 콤프 보험 구매
    • 급여 및 세금 원천 징수 및 W-4 및 I-9와 같은 기타 세금 양식 수립
    • 직원 취업 자격 보장
    • 공정한 채용 관행 보장
    • 필요한 직원의 권리 통지 표시
    • 안전한 작업장 설정
    • 근로자에게 해당 회사 정책에 대한 액세스 권한 제공
    • 인사 기록 관리 및 혜택 프로그램 수립 
  • Social Entrepreneurs should learn about whatever product or service they plan to market! This may necessitate completing a degree in a relevant field, in addition to any business studies
고등학교와 대학에서해야 할 일
  • Social Entrepreneurs must become experts in the product or service they want to offer, as well as experts in how to market their offerings, grow their business, and manage employees 
  • Consider the social problem(s) you want to address, and how your product or service can achieve a meaningful impact
  • Enroll in English, math, accounting, finance, marketing, business courses, and speech
  • Other helpful courses may include graphic design, mass communication, social media marketing strategy, and digital advertising
  • Volunteer as a budget or resources officer with your school or other organizations. Try to tackle larger projects where you can learn about project management, leadership, teamwork, and conflict resolution
  • Learn to use digital tools for accounting, financial management, Client Relationship Management, workflow automation, file sharing, and risk assessment 
  • 웹 사이트를 시작하고 소셜 미디어의 존재를 확립하십시오. 연구 SEO, 검색 엔진 마케팅 및 분석 도구 
  • Apply for business-related intern jobs to gain work experience
  • Ask successful Social Entrepreneurs for advice or mentorship. If you’re in college, scan through your alumni network to see if there are potential connections
  • Read up on the most successful Social Entrepreneurs
  • Grow your LinkedIn influence by writing and sharing articles 
  • Keep your personal social media posts very professional. Be mindful of public perception as you hone your brand’s image and reputation
  • Consult a personal branding expert who can help you present yourself how you want customers to see you 
  • Comb through the resources available from the Small Business Administration. If you’re a military veteran, visit the SBA’s Veteran-owned business section
  • Learn about Angel Investors and Venture Capitalists who might be needed to boost your launch
  • Read about socially responsible investing (SRI) and environmental, social, and governance (ESG)
시작하는 방법
  • 비즈니스 인턴십은 자신의 기업을 시작하기 전에 경험을 쌓을 수있는 좋은 방법입니다. 
  • Since Social Entrepreneurs are self-employed, there isn’t a job to land, per se. You’ll be your own boss, so be ready to put in the hours to develop a rock-solid business plan that lenders or investors can get behind
  • It can take months or even years to launch a successful, socially-conscious enterprise, so have a plan to stay afloat and pay your own bills as you progress
  • Some Social Entrepreneurs create an original product or service to tackle a social problem. This route can take a long time to research and develop. Others modify or borrow ideas from existing products and services. Each route comes with its own timeline and up-front costs
  • Do diligent research! Study which social needs can be addressed through a product or service that can also turn a profit for your company. Be objective and realistic 
  • When applicable, see how others have faired attempting to do what you want to try. Learn from their mistakes
  • Decide if you want to run a local, statewide, national, or international company. Keep in mind, anything beyond the state level will require additional business licenses and will carry different tax implications
  • Consult a small business lawyer! Most small businesses have some type of customer (even if the customers are also small businesses or other types of organizations). You must carefully consider how your product or service could potentially cause liability risk
  • Once you launch your enterprise, engage the services of a Social Media Specialist, if the budget allows. Startups must grow relatively fast to survive. That requires raising awareness of your brand, which typically requires spending money
추천 자료

웹사이트

  • 500 모자
  • Acumen
  • 올비즈니스
  • AllThingsD
  • 엔젤리스트 벤처
  • 관객블룸
  • 불과
  • B The Change
  • 노동 통계국
  • 비즈니스 소유자 툴킷
  • Causeartist
  • 세련된 CEO
  • 카피 블로거
  • 크런치베이스
  • 디자인 스폰지 비즈 숙녀
  • Devex
  • 듀티
  • Entrepreneur.com
  • 에픽런칭
  • 큐비클 네이션에서 탈출
  • 연방 거래위원회
  • 포브스
  • 포브스여성
  • 기업가를 위해
  • 포르테 재단
  • 구글 애널리틱스
  • 하버드 비즈니스 리뷰
  • 허브스팟
  • 주식회사 매거진 
  • Investopedia
  • 매셔블
  • 보통
  • 마이크로소프트
  • 믹서기
  • 닐 파텔의 키스메트릭스
  • NextBillion
  • 멍청한 사람
  • 원베스트
  • 폴 그레이엄
  • Pioneers Post
  • 프로 블로거
  • 퀵새싹
  • 쿠오라
  • 레딧:스타트업
  • SaaStr
  • SBA의 재향 군인 소유 사업 부문
  • School for Social Entrepreneurs
  • SCORE.org
  • 중소기업청
  • Social Change Central
  • Social Enterprise Alliance
  • Social Good Stuff
  • 소셜 미디어 심사관
  • 새싹 사회
  • 스타트업 회사 Lawyer.com
  • 스타트업 도넛
  • 탭 영향
  • 타라 이방인
  • 보스 네트워크
  • The Guardian
  • Under30 CEO
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