스포트라이트
그래픽 디자인 어시스턴트, 프로덕션 아티스트, 디자인 프로덕션 코디네이터, 프리프레스 전문가, 데스크톱 퍼블리싱 전문가, 인쇄물 제작 보조, 크리에이티브 제작 보조, 디자인 어시스턴트(출판), 레이아웃 아티스트, 출판 디자인 어소시에이트
When you’re browsing magazines, books, or comics at a store, how do you decide which one to pick up? Chances are something about the cover grabbed your attention. The same goes for ads and flyers. You might see a million of them, but only take notice of the ones that pop out because of their designs, layout, font, and colors.
Who comes up with all those vibrant covers, ads, and other materials? Graphic Design Publishing Production Assistants! They’re responsible for the production process from start to finish, coordinating with designers, printing press operators, and others to make high-quality publications that get attention.
Publishing Production Assistants need a unique blend of creative and technical skills, including proficiency in graphic design software and an understanding of printing processes. Their role is crucial in ensuring every detail of the final printed product is perfect.
- 출판물 및 마케팅 자료 제작에 기여하기
- 고급 인쇄 기술로 작업할 수 있는 기회
- 크리에이티브 및 기술 전문가와의 협업
근무 일정
Publishing Production Assistants work full-time in publishing houses, design studios, or advertising agencies. Schedules may include nights, weekends, and overtime to meet production deadlines.
일반적인 의무
- Provide creative input regarding graphic designs for book covers, magazine covers, comic book covers, catalogs, posters, newspaper ads and flyers, mailers, online advertising campaigns, packaging materials, product labels, etc.
- Review files in Adobe InDesign, PDF, or other prepress formats
- Use digital files and graphic design software to create layouts
featuring designs, fonts, graphics, and other elements - Review and adjust elements before printing or finalizing to ensure color accuracy, appropriate resolution, error-free text, and other quality control
- Coordinate with printing press operators on hardcopy print runs
- Oversee proofing and make last-minute adjustments such as fixing design or artwork issues or typos
- Showing proofs to customers for approval
- Follow production schedules and meet deadlines
- Maintain diligent production records and archives of design elements, images, photos, fronts, etc.
- Manage inventory and order supplies
추가 책임
- Stay up-to-date on new technologies and graphic design trends
- Help train new workers
소프트 스킬
- 분석
- 세부 사항에주의
- 의사소통 기술
- 창조성
- Good color vision
- 독립의
- 관찰
- 조직
- 끈기
- 계획
- 문제 해결
- 팀워크
- 시간 관리
- 시각화
기술 능력
- 데스크탑 퍼블리싱 프로그램(Adobe Acrobat, Xerox FreeFlow)
- Familiarity with color theory and digital file preparation
- 그래픽 소프트웨어(일러스트레이터, 포토샵, 인디자인)
- 재고 관리
- Knowledge of different printing presses
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- 프로젝트 관리
- 프리프레스 및 포스트프레스 프로세스에 대한 이해
- Understanding of printing techniques and materials
- 출판사
- Newspapers
- 디자인 스튜디오
- 광고 대행사
- Marketing firms
- 인쇄소
Businesses in numerous industries rely on the creativity of Publishing Production Assistants who specialize in graphic design. These assistants are integral in producing eye-catching materials that attract consumer attention and lead to better sales.
The role requires up-to-date knowledge of graphic design trends as well as a keen eye for detail. Small overlooked mistakes can lead to major cost overages if an entire print run has to be redone. However, time management is critical, too, due to tight turnaround times. So assistants need to be mindful of schedules but without taking shortcuts that could lead to errors.
As the printing industry continues to evolve to adapt to changing markets, it’s embracing digital printing technologies to lower costs and boost productivity. Many processes are becoming increasingly automated, reducing the need for human labor. Alas, this is ultimately decreasing the need for Publishing Production Assistants and other workers in the publishing field.
Print materials are becoming less popular as consumers increasingly turn to digital resources. As a result, there’s less shelf space in stores for magazines and books to be displayed – and more pressure on publishers to come up with attention-grabbing covers!
Publishing Production Assistants often grew up as avid art fans. They may have enjoyed drawing, painting, or using digital design programs.
- Publishing Production Assistants need at least a high school diploma or GED, plus relevant job experience or academic credentials
- An associate or bachelor’s degree in graphic design, publishing, or a related field is beneficial, but not needed for all jobs
- Workers can learn most of what they need to know for an entry-level job by taking standalone classes at a community college or vocational school. Relevant courses might include:
○ Adobe Creative Suite
○ Color theory
○ Digital media
○ Graphic design
○ Page layout
○ Prepress operations
○ Printing technology
○ Production for design
○ Project management
○Typography
- Some employers provide on-the-job training or apprenticeships
- Popular optional certifications include Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign or Visual Design Using Adobe Photoshop
- Publishing Production Assistants don’t need a four-year degree but can benefit from certificate and associate degree courses related to printing technology and graphic design.
- Look for programs with state-of-the-art software and printing equipment where you can get practical hands-on training.
- 이상적인 프로그램에는 노련한 교수진과 현지 고용주와의 인턴십 또는 협력 학습 기회가 있어야 합니다.
- 학비, 할인, 지역 장학금 기회(연방 지원금 외에)를 고려하세요.
- Load up on art and design courses. Learn to use graphic design software like Adobe Creative Suite programs (InDesign, Illustrator, Lightroom, Photoshop) and others such as Scrius, Affinity, eMagazines, Foleon, MagLoft, etc.
- Writing, math, and web design are also commonly used skills in this profession
- Gain experience through part-time jobs or internships in design studios or printing press shops
- Take vocational courses in printing technology and prepress operations
- Join design clubs or online communities to network and learn from others
- Build a portfolio of your work to showcase to potential employers
- Study books, online articles, and video tutorials about printing technologies and how to do professional layouts
- Review job postings in advance to see what the average requirements are for entry-level jobs
- Request to do an informational interview with a working
Publishing Production Assistant. Ask if you can shadow them at work for a day - 향후 구직 참고자료가 될 수 있는 연락처 목록(이메일 주소 또는 전화번호 포함)을 작성하세요.
- 인디드, 심플리 하이어드, 글래스도어, 크레이그리스트와 같은 채용 포털을 확인하세요.
- Look for full or part-time assistant jobs, internships, or apprenticeships to get your foot in the door. If that doesn’t work right away, consider freelancing!
- Talk to working Publishing Production Assistants for advice and job-seeking tips
- Get help from your school’s career center. They may be able to assist with resume writing, interview skills, and connecting with local recruiters
- Check out online Publishing Production Assistant resume templates and review potential job interview questions like “How do you manage tight deadlines and multiple projects
simultaneously when coordinating with designers and printers?” - 다음과 같은 관련 이력서 키워드를 포함하세요:
- 어도비 크리에이티브 스위트
- Color Management
- Digital Media
- File Preparation
- 그래픽 디자인
- 레이아웃 디자인
- Print Production
- Project Coordination
- Proofing
- 품질 관리
- Brush up on terminology and news about the field before heading into interviews. Be ready to discuss your insights about trends and advancements
- 면접을 위한 옷차림을 알아두세요!
- Be diligent about catching errors and meeting production deadlines
- 상사에게 회사에 더 나은 서비스를 제공하기 위해 지식과 기술을 향상시킬 수 있는 방법을 물어보세요.
- Be the go-to expert on the programs you use. Read software guides and “how-to’s”
- Study supplementary topics such as writing, marketing, and business
- Pay attention to which layouts seem to lead to better sales
- Watch what the competition does and learn from their successes and failures
- Knock out specialized certifications related to new methods and technologies
- Complete your bachelor’s or master’s if it’ll help you move up
- 독립적으로 작업하고 팀을 효과적으로 감독할 수 있음을 보여주세요.
- Train new workers patiently and thoroughly. Work together effectively as a team!
- Branch out into different types of publishing work to expand your horizons
- Join professional organizations to network and grow your reputation
- Consider relocating if needed to advance your career!
웹사이트
- 미국 그래픽 아트 협회
- American Printing History Association
- 인쇄 기술 협회
- Book Industry Study Group
- Color Marketing Group
- 플 렉소 그래픽 기술 협회
- 그래픽 아티스트 길드
- Graphic Communications Conference
- 국제 팀스터 형제단
- 국제 디지털 엔터프라이즈 얼라이언스(IDEAlliance)
- 인쇄 및 그래픽 커뮤니케이션 협회
- Printing Industries Association
- 인쇄 유나이티드 얼라이언스
- Society for News Design (SND)
책
- Production for Graphic Designers, by Alan Pipes
- The Graphic Designer’s Digital Toolkit, by Allan Wood
Publishing Production Assistants are key players in the media world but the job isn’t for everyone. Some people want to focus more on the technical side of things while others are more interested in the creative aspects of the work. Check out our list of alternative career choices below for other ideas!
- 애니메이터
- 제본 작업자
- Digital Media Specialist
- 디지털 프레스 오퍼레이터
- Editor
- 그래픽 디자이너
- 마케팅 코디네이터
- 사진 프로세스 작업자
- 홍보 전문가
- 프리프레스 기술자
- Print Production Manager
- 프로덕션 플래너
- 품질 관리 검사자
- 작가