스포트라이트
음식 샘플 시연자, 제품 시연자, 브랜드 홍보대사, 매장 내 시연자, 프로모션 전문가, 음식 샘플링 코디네이터, 요리 시연자, 판매 시연자, 이벤트 브랜드 홍보대사, 소매 시연자, 푸드쇼 진행자, 제품 홍보대사
We’ve all been to grocery stores and seen the endless aisles of products for sale. How do we know which ones we’ll like? And how do companies entice consumers to try and buy new products they’ve introduced? Food Demonstrators are, at least in part, the answer to both questions!
Food Demonstrators prepare and present products in a safe, appealing, and informative way to raise awareness and promote purchases. They discuss product details and benefits while engaging in friendly banter with customers willing to taste samples.
As crucial players in the culinary marketing landscape, they often provide consumers with their first direct experience of new products and recipes. In addition to working in grocery stores, they may also set up sampling tables at restaurants, retailers, deli counters, food expos, or wineries, offering potential patrons samples of dishes or drinks being promoted.
- Engaging with the public and helping them make food choices
- 매출 및 제품 인지도 향상에 기여
- Enjoying a varied work environment, from grocery stores to food expos
근무 일정
- Food Demonstrators often work part-time and may have shifts during weekdays, weekends, or evenings. Travel to different retail locations or event venues may be necessary.
일반적인 의무
- Learn details and key selling points about the products and recipes to be promoted
- 의도한 프레젠테이션 또는 데모를 위한 워크플로우의 개요를 작성하세요. 공급 목록 만들기
- Rehearse presentations in advance (depending on the complexity)
Establish contact with venues where demonstrations will be done. Review plans, schedules, seating options (if applicable), and any special equipment needed - 부패하기 쉬운 물품을 조달하고 적절한 냉장 보관이 가능한지 확인합니다.
- Pack all items and travel to work sites. Set up and maintain clean, attractive product sampling stations such as tables, carts, or booths
- Bring sufficient samples and ingredients, seasoning, sauces, measuring cups, serving plates, bowls, drinking or sample-holder cups, plastic wrap, napkins, spoons, forks, knives, cutting boards, bain maries, toothpicks, waste baskets, trash bags, tablecloths, cleaning supplies, pen and paper, etc.
- Cook, prepare, plate, and serve food samples, following safe food handling protocols
- Use food preparation applications such as microwaves, skillets, fryers, knives, etc.
- Ensure availability of a power source and electrical extension cord, if needed for appliances
- Engage with store customers in a friendly manner and answer their questions
- 마케팅 담당자가 사전에 정한 핵심 내용을 효과적으로 전달합니다.
- 필요에 따라 청소용품과 화학약품을 사용해 청결하고 멸균된 스테이션을 유지합니다. 지저분한 공간 정리 및 쓰레기 제거
- Collect customer feedback and report food demonstration results to marketing teams
- Offer product coupons or other information
추가 책임
- 호스팅 시설의 직원과의 관계 유지
- Train new Food Demonstrators and assistants
- 시연하는 동안 긍정적이고 전문적인 모습과 태도를 보여주세요.
- Tear down sampling stations and store or transport them
- Manage inventory. Turn in or dispose of unused samples. Complete expense reports
소프트 스킬
- 고객 서비스
- 효과적인 커뮤니케이션
- 열광
- 독립
- 이니셔티브
- 모니터링 기술
- 동기
- 조직
- 신뢰성
- 책임
- 안전 의식
- 영업 기술
- 건전한 판단
- 체력
- 시간 관리
기술 능력
- Food and beverage product knowledge
- Safe food handling and preparation to ensure food is stored, prepared, and served safely to prevent foodborne illnesses
- Allergen awareness
- Composting of food waste
- Setup and teardown of display areas, equipment, tables, carts, etc.
- 재고 관리
- 영업 기술
- 위생 관행
- 예약
- Use of electrical cooking appliances such as microwaves, skillets, and fryers
- Safe use of kitchen knives and serving utensils. Use of measuring cups and tools
- 운행 중인 자동차
- Grocery stores
- 대형 소매업체 및 도매 매장
- 쇼핑몰
- Food expos and festivals
- Wineries
- Convenience stores
Food Demonstrators must have extensive knowledge of the products they showcase, including ingredients, potential allergens, and product benefits. But that’s only half of their role! They’re essentially salespeople, so they need to be engaging speakers who can get attention, get shoppers to try samples, and hopefully boost product purchases.
Food Demonstrators might work irregular shifts, including weekends, evenings, and holidays. It can be physically demanding at times because the job involves standing for long periods. Also, they may have to travel from one location to another, which means constantly packing and unpacking supplies, tearing down and setting up their tables, and moving around a lot. This requires planning and a commitment to sanitation and food safety, too.
Many jobs in this field are only part-time, seasonal, or temporary, so it may not be a viable option for everyone. In addition, there are limited opportunities for career growth. However, Food Demonstrators gain a ton of valuable, first-hand sales experience via frequent customer interaction—which can be rewarding on its own and beneficial for other careers in sales and marketing!
In the food demonstration industry, there is a noticeable shift towards promoting products that cater to healthier lifestyles. Sustainability is also a hot topic with more focus on products made using sustainable practices or that feature eco-friendly packaging.
Another trend is that Food Demonstrators are using tablets and other devices to engage customers and provide more product information. In fact, there’s an overall push to make demonstrations more like interactive, personalized experiences that can better drive sales.
Many Food Demonstrators have a lifelong passion for cooking or baking, often sparked by family traditions. They may love social interaction and meeting new people. Backgrounds in retail, sales, or performing arts can also lead naturally into the role.
- Food Demonstrators usually need a high school diploma or GED certificate, though some may get started while still in high school
- Depending on the food or drink being demonstrated, workers may need knowledge of nutrition, safe food preparation, basic cooking, use of small cooking appliances and kitchen tools, and sanitation procedures
- Additional qualifications may include a safe food handling certification or a National Restaurant Association ServSafe card. Criteria may vary from state to state
- Those working with alcoholic beverages will need to be at least 21 years old and may need additional training and certification
- 영업 또는 고객 서비스 직무에 대한 사전 경험이 있으면 큰 도움이 됩니다. 대중 연설이나 프레젠테이션 과정도 유용할 수 있습니다.
- Employers should provide basic On-the-Job training, often with the marketing team and another Food Demonstrator that you’ll assist and learn from
- Food Demonstrators don’t require a degree, but many community colleges offer safe food handling certification programs as well as suitable courses such as cooking, food preparation, sales, public speaking, and more.
- 재정 지원과 장학금을 받을 수 있는지 고려하세요!
- Focus on courses in cooking, marketing, and public speaking
- Get a food handler’s certificate. Volunteer or get a part-time job working at events where food items are sold
- Go to stores where Food Demonstrators are working. Watch them and try to strike up a conversation when they don’t have a lot of customers
- Watch videos and read blogs about how to present a successful food demonstration
- 운전면허증을 취득하고 깨끗한 운전 기록을 유지하세요.
- 잠재적인 신원 조회에 대비하세요
- 이력서를 최신 상태로 유지하고 관련 경력, 자격증, 교육 성과를 추가하세요.
- 잠재적인 전문가 추천인에게 연락처 정보 제공에 대한 허락을 요청하세요.
- Once you’ve acquired basic culinary and sales skills plus a safe food handling certification (if required), it’s time to look for jobs!
- Check out job ads on portals such as Indeed, Glassdoor, Zippia, or even Craigslist
- 구인 광고를 주의 깊게 살펴보세요. 이력서에 사용할 수 있는 키워드를 기록해 두세요:
- 고객 참여
- Food safety
- 대인 커뮤니케이션
- 재고 관리
- 마케팅
- 프리젠 테이션 기술
- 제품 데모
- 제품 지식
- 영업 기술
- Review Food Demonstrator resume templates for formatting ideas
- Reach out to working Food Demonstrators to ask for job-seeking tips
- 온라인에서 검색하여 예상되는 일반적인 면접 질문을 찾은 다음 친구들과 함께 모의 면접을 연습하세요.
- 면접에 적합한 복장을 갖추고 직업에 대한 열정을 보여주세요!
- 추가 자격증, 교육 또는 학위 취득에 도전해 보세요!
- Talk with your supervisor or manager about professional development and how you might advance with the company
Offer to take on extra duties such as overseeing other demonstrators - Gain additional experience in sales and marketing within the food industry
- Stay up-to-date on relevant changes in safe food handling guidelines
- 데모에 사용되는 관련 장비 또는 소프트웨어에 대한 제조업체 및 소프트웨어 가이드 연구
- 노련한 전문가로부터 새로운 것을 계속 배우세요
- Train other Food Demonstrators thoroughly and set an example for them to follow
- 소규모 기업은 승진의 기회가 제한적일 수 있습니다. 승진하려면 언젠가는 더 큰 조직에 지원해야 할 수도 있습니다.
- 자신의 전문 분야에 해당하는 전문 조직 및 그룹에서 활동하세요.
웹사이트
- 영양 및 영양학 아카데미
- 영양 및 식품 서비스 전문가 협회
- National Association for Retail Marketing Services
- 전국 레스토랑 협회
- Promotional Marketing Association
책
- An Essential Guide To Party Food: The Ultimate Handbook for Delectable Party Delights: Unleash Your Culinary Creativity and Dazzle Guests, by Adeline Crossley
- Food Presentation Secrets: Styling Techniques of Professionals, by Cara Hobday and Jo Denbury
- Working The Plate: The Art of Food Presentation, by Christopher Styler
Being a Food Demonstrator can be a fun and rewarding career, but there’s not always room for promotions and long-term career advancement. If you’re curious about other food and sales-related career options, check out the suggested job titles below!
- Baker
- Bartender
- Butcher
- Cake Decorator
- Catering Manager
- 요리사
- 승무원
- 식품 서비스 관리자
- Host and Hostess
- Line Cook
- 마케팅 코디네이터
- Pastry Chef
- Prep Cook
- 소매 판매 직원
- Sommelier
- Sous Chef
- Sushi Chef
- Wait Staff
뉴스 피드
주요 채용 정보
온라인 과정 및 도구